The African Social Enterprise website project involved a complete redesign of their previous site, driven by a recent brand update. The goal was to deliver a fresh, modern interface (UI) and an intuitive user experience (UX) that aligned with the organization’s new visual identity and strategic direction.
As part of the revamp, we restructured and updated the site’s content to improve clarity and engagement while ensuring the services were presented in a more accessible and appealing way. The project aimed to strengthen the organization’s digital presence and create a stronger connection with their audience.
The project team included a designer, a developer, and a project manager. This experience highlights my capabilities in both web design and WordPress development, and it stands as a testament to my ability to translate brand goals into effective digital solutions.
The project began with a collaborative session with the client to understand their goals and vision for the website revamp. They provided basic user flows and wireframes to illustrate the intended structure and layout across different pages, along with the finalized content to be featured on the site.
After reviewing and aligning with the client’s direction, I translated their ideas into detailed page designs using Figma. My role covered both the UI/UX design and the full implementation of the website using WordPress. Design approval from the client was a key milestone before moving into development.
One of the main challenges was implementing specific functionalities that initially exceeded my technical experience. I overcame this through in-depth research and experimentation to meet the client’s expectations. The final website was successfully delivered and deployed within an 8-week timeline.
